--- Tim McKenna ---

Signal337 broadcasts the thoughts, experiences, and conversations of Tim McKenna. As a design and technology professional, Tim has worked in a multitude of industries and has learned truths about business, design, psychology, creativity, and life. Join me for thought-provoking discussions and new perspectives on design.

Brought to you by Tim McKenna of Signal337

Latest Episodes…

  1. The Parent Episode

    It was going to happen sooner or later...the observation of watching my kids play with their toys and interact with their environment is fascinating. But from a deeper observational perspective, it's interesting to see how the act of play is uninhibited through the absence of fear, leading to pure creative ...


  2. The Problem with Personas

    Personas can be a great tool in anchoring design decisions on real-world customers. The problem is that the vast majority of personas are little more than crappily aligned non-player characters. Personas have been elevated to a weird gospel-like status claiming that organizations do their research, but this isn't the case ...


  3. Technology Adoption Observations

    After a short hiatus, we're back in 2022 with a new episode spurred on by observations that from the last two years have shown in two areas; EV adoption and the ever-changing checkout practices in retail stores. Going into year three of COVID being a massive shaper of society, I ...


  4. Gifts, Grifts, YouTube & Usability

    What do gifts and usability have in common? Well...possibly a lot depending on what you are buying. Recently, I was watching one of my favorite YouTube channels, How To Drink, where the host was giving his expert opinion on various bar equipment from various companies as part of his anti-gift ...


  5. Micro Interactions

    Micro Interactions are the small, intentional, design choices we introduce to enhance our product or services experience. When thought out and well defined, they can be powerful additions to inform and direct your audience in progressing through their tasks. Thus, we must think about our Micro Interactions in how they ...