You need User Research
The line is drawn in the sand: If you skip out on user research, your product is going to fail. Period. This is a breakdown (and hardline stance) of User Research and its value in your product and service design process. User research informs your product and engineering teams in what and how to build to scale and meet the needs of your customers. Performing user research upfront and through the product development lifecycle is key to ensure future iterations will meet the needs of your customers.
Brought to you by Tim McKenna of Signal337