Measuring the ROI of Design
Quantifying the unquantifiable? No, you can measure the effectiveness of design. It's not an exact science and there is a ton of variable and factors to sift through to ensure you are objectively measuring what is valuable, but you can measure and report on whether your work is objectively positive or negative. In this episode, I delve into this mountainous topic and discuss the Google HEART Framework, my feelings on how it is useful, how it can be poorly implemented, and how to discuss the value of design from a business sensibility.
Brought to you by Tim McKenna of Signal337